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Stewart New Face of Balenciaga Fragrance

The brand has chosen the Twilight star to lead its Fall 2012 fragrance campaign.

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By: Jamie Matusow

Editor-in-Chief

Balenciaga has selected actress Kristen Stewart as the face of its newest scent for women. The scent, which is scheduled to launch in Fall 2012, will be released by Balenciaga and Coty Prestige, a division of Coty Inc. Stewart, well known for her role as Bella Swan in the blockbuster Twilight saga, was tapped for her unique and modern sense of style. Charlotte Gainsbourg remains the face of Balenciaga Paris, the first scent from the house, which was launched in 2010. Stewart will appear next in three films: ‘On The Road,’ ‘Snow White and the Huntsman,’ and ‘Breaking Dawn 2.’”


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